Why Retailtainment Should Be Part of Your Shopper Marketing Strategy

Discover what retailtainment is and how this blend of retail and entertainment can drive deeper shopper engagement, brand loyalty, and long-term value for your brand.

Brand Loyalty 101: What It Is and Why CPG Brands Need It

Learn the definition of brand loyalty and why it’s so important for CPG brands in the current shopper landscape.

Frozen Treat Bars Campaign Case Study

A fun, whimsical frozen treat bar brand was searching for an engaging, interactive way to educate shoppers about its products and unique benefits during the summer season by inspiring them with compelling reasons to believe. They also wanted to collaborate with a partner that...