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Cold and Flu Campaign Case Study

An established pharmaceutical brand was looking for a unique way to engage shoppers while driving awareness and education around the brand’s products and the upcoming cold and flu season. They were also looking for a partner who would help inspire their shoppers to make a purchase in-store and online at Walmart, resulting in a 1.4%+ incremental sales lift. Check out the case study to see the rest of the results!

October 18, 2023