Get to Know Our Design Team
This department handles a wide range of design projects for the entire organization, creating materials for both B2B and B2C audiences. Their work includes sponsored campaign creative, UI/UX design, asset production, marketing collateral, and editorial pieces.
Learn more about the people who make up Breaktime’s design team below.
Emma Seraichick - Senior Visual Designer
I like to keep our content fresh and engaging for clients and consumers by...
Staying up to date on trends—especially those relevant to each campaign’s audience—and balancing client wants vs. needs helps create unique campaigns.
I exercise my creativity and make sure each campaign feels unique while staying true to brand guidelines by...
Pushing the creativity as much as I can and problem-solving within a designated area. We're not given a tiny canvas, we're not given a giant wall mural, but we're given a large canvas—and understanding those parameters actually helps with the creative process because we know what the boundaries are.
One interactive feature that I think brands should be leveraging more in their digital campaigns is...
Gamification as a means of communicating the reasons to believe rather than listing them. For example, a memory match game where players pair cards labeled “nine grams of protein,” “organic-certified,” and “gluten-free” makes key benefits more engaging and interactive.
Something no one else at Breaktime knows about me is...
I love to rearrange furniture and usually do it once a month when I get bored.
Abbie Henry - Visual Designer
I like to keep our content fresh and engaging for clients and consumers by...
Incorporating animations! We also sprinkle in elements to the navigation bar and use consistent brand fonts while frequently adjusting type composition and imagery placement.
I exercise my creativity and make sure each campaign feels unique while staying true to brand guidelines by...
By adapting key visuals to fit our platform’s nuances. A brand may have one key visual they are able to provide but the step flow enlists multiple areas that need visuals. That’s where our creativity thrives. When we place ourselves in the brand's shoes and provide visuals we can source from stock photos or mimic how the key visual would look spread out amongst the experience.
One interactive feature that I think brands should be leveraging more in their digital campaigns is...
A “Spot the Difference” game! Those are always a fun break in the experience for the user. Depending on the exact criteria of the campaign, it can be another section to feature their product.
Something no one else at Breaktime knows about me is...
That I have a passion of making gingerbread houses once it hits December! I made 3 this past year. They are the true holiday magic for me.
Heaven Robinson - Visual Design Associate
I like to keep our content fresh and engaging for clients and consumers by...
Adding animation to images! It’s been a fun and effective way to elevate content, and the GIFs bring the design to another level, adding energy and visual interest that static images can’t capture. These subtle movements help guide the audience's attention, highlight key imagery, and create a memorable experience that keeps consumers engaged.
I exercise my creativity and make sure each campaign feels unique while staying true to brand guidelines by...
Having multiple creative rounds. They help me experiment with visuals, gather client feedback, and refine the brand’s direction early on. When guidelines are missing, I study the brand’s packaging, website, and social media to capture its unique identity. Using its fonts, colors, and shapes ensures a cohesive, authentic, and fresh campaign.
One interactive feature that I think brands should be leveraging more in their digital campaigns is...
Video content, especially mobile-friendly vertical videos! Videos encourage consumers to actively engage by clicking to play or pausing, making the experience more immersive. This format is particularly effective in reaching younger audiences, who are more likely to connect with mobile-first, short-form, and visually engaging content.
Something no one else at Breaktime knows about me is...
I used to make ceramics!
Want to learn more about the rest of the team at Breaktime Media? Read more employee spotlights here!