Get to Know Julia Miller
To learn more about Julia, from why she loves shopper marketing to the one thing she'd want an unlimited supply of, check out her interview below!
I love shopper marketing because...
Each and every day is different. I also get to work with the best and brightest in the industry. They challenge me to think and not take everything too seriously.
The best advice I've ever received in my shopper marketing career is...
It’s ok to fail. Just fail forward, test something new. If you don’t make mistakes, you’re not trying.
Something I've learned in the past week is...
I’ve always been interested in martech, but recently started digging into use cases for Gen AI given all the buzz. The more I play around with it (i.e. tools such as ChatGPT or Stable Diffusion) the more real it gets. It’s a scary thought that content that never existed can be created by machines, but look and feel so real and authentic. The direction we’re headed with AI, web3, AR/VR, etc. is setting our industry up for a massive amount of growth over the next decade.
The coolest or most important trend I see today in CPG is...
Everything is shoppable. Whether it’s through a retailer media network or third-party partner, CPGs are rethinking their media investment strategy and looking for ways to build connected commerce experiences. When done right, you may not even know you’re shopping until you stumble across that item that you just have to have and it shows up at your door.
If I weren't in shopper marketing, I would want to...
Own a bicycle shop in my downtown with a really cool coffee bar that serves as a hub for the community, getting people of all ages outside doing things together. We’d have live music on weekends which just may include a Dave Matthews cover band from time to time.
If I could have an unlimited supply of one thing, it would be...
Coffee with cream, no sugar.
My favorite travel spot is...
Anywhere I can meet the locals, learn about their culture, taste the cuisine, and bonus points if I can go for a morning run and explore a neighborhood in a way I’d never see otherwise. I love adventure travel.
My hero is...
My father-in-law. He’s the glue that holds our family together. The ultimate caretaker, #1 fan, most dependable and selfless person I’ve ever met. If everyone could have a Papi in their life, the world would be a better place.
You're happiest when...
People around me are happy. It's contagious.
I love Breaktime Media because...
Breaktime is one of the first partners I worked with when joining the agency back in 2015. They’ve grown and reinvented themselves as the shopper media landscape has changed, but stayed true to their core values and have always worked with us to find solutions and bring innovation to our clients. And they’re just a great group of people to work with.
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