In our latest shopper survey on pet care, we asked shoppers about their pets and pet-related shopping habits—everything from what pet owners primarily feed their furry (and feathery, and scaly) friends to what makes shoppers loyal to certain pet brands. Let’s explore these 2025 shopper insights on pet care shopping trends.
Fetching the Facts: Shopper Insights on Pet Ownership and Care in 2025
In 2025, 66% of shoppers own pets, and most aren’t new to the game. 80% of those shoppers have been pet owners for at least 10+ years: impressive! 3% are new to pet ownership (0–2 years), while 8% fall into the 3–5 year range, and 9% are 6–9 years in.
The number of pets they have varies, with 40% of shoppers owning one pet, 27% owning two, 13% owning three, 8% owning four, and a pet-obsessed 12% owning five or more!
When it comes to what type of pet, dog owners take the lead at 45%, followed by 37% who own feline friends. There are also rodent, bird, and reptile lovers, and 8% shoppers have more than one type of pet!
When it comes to feeding time for their animal companions, a majority of shoppers (64%) are serving up dry food or kibble, followed by 18% who choose canned food to keep tails wagging.
The Pet Shop: Pet Owner Shopping Habits in 2025
When shopping for their pet food and treats, most shoppers (35%) head to a pet specialty store to seek out their items, though another 27% choose Walmart, and 20% head to the grocery store. In addition to pet food, 56% of shoppers prioritize buying toys, with another 12% purchasing grooming products most often, and 8% buying beds or habitats.
Though 46% of shoppers prefer heading to a physical store when shopping for their pets, another 25% of shoppers prefer shopping online—and 29% say it depends on the product.
Purrr-chase Drivers: What Motivates Pet Owners to Buy in 2025
Before making a purchase, 28% of shoppers say friends and family influence their pet purchasing decisions the most, followed closely by 25% of shoppers who look at online reviews and another 25% who pay attention to in-store displays and packaging. 19% of shoppers turn to vet recommendations, while another 3% are following social media content or pet influencers.
In terms of trying new pet products, half of the shoppers surveyed said a free sample or trial of the product would be their biggest motivator to try something new. Another 20% said a discount or promotion would sell them, while 14% are swayed by positive reviews.
When asking what would make them loyal to a certain pet brand, 49% of shoppers are pet-forward, saying that if their pet likes it, they’ll buy it. Another 16% prioritize brands that fit into their budget, while 12% value brands that give back to animal shelters or help other pets.
Engage Pet Owners with Breaktime Media
From food to toys to loyalty drivers, 2025 pet parents know what they (and their pets) want. For more insights and tips for engaging shoppers as they shop and care for their pets, check out the full infographic below!